GBPA Architects > Projects > Tucano Urbano

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Tucano Urbano

Tucano Urbano was founded in Milan in 1999 as a manufacturer of technical clothing and accessories for motorcyclists, becoming in just a few years a solid and successful brand and a real point of reference in the motorbike sector.

The concept for the new shops responds to the brand’s desire to position itself in a broader context, going beyond the motorbike sector to embrace the concept of total mobility that characterises all “beings moving in metropolitan spaces”.

The concept encapsulates the spirit of the typically Milanese urban style, combining technical and functional aspects (rigorous design, high-performance materials and practicality) on the one hand, with a fashionable and smart character on the other (essential and elegant lines, shapes and colours).

The protagonists of the new concept are the new displays with simple, modular lines that guarantee maximum furnishing flexibility in every point of sale, and the lighting that integrates with the new design of a technical false ceiling, which perfectly expresses the balance between aesthetics and technology, strongly characterising the space.

 

SITE

Various locations | Italy

DATE

2014

AREA

100-200 SQM

CLIENT

Tucano Urbano S.r.l.

TYPE OF WORK

Concept, architectural detail design, site supervision

PARTNER-IN-CHARGE

Antonio Gioli

DESIGN TEAM

Alberto Sismondini, Giulia Sovico, Mara Brozzi

MEP design

A.D.F. Sistemi snc

Lighting design

Voltaire Lighting Design sas

The common thread of the design lies in the nature of the brand.

The false ceiling is topped by a modular grid of tracks for spotlights and neon lights that recalls the geometry of a city.

The vinyl flooring panels in three shades of grey reproduce the road surface, the “natural habitat” of motorcyclists, while the metal profiles containing the electrical systems draw an urban map on the surface.

All the displays have been designed to be easy to assemble, dismantle and modify, adaptable to the needs of each individual point of sale.

For the wall displays, tubular systems in black iron with a square profile have been created to frame the clothes like pictures on the wall. These modules can be assembled, like a construction game, and can be hung on the wall or placed on the floor.

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